The first thing anyone wonders about upon learning about Apple and its products is where the hell it got that name. Lesson 2: There is one major reason for Apple’s name. He also used it to make sure anyone who left an official Apple keynote was convinced the product they just saw was the best in its industry.īy using charisma, hyperbole, marketing and persistence, Steve would pull impossible feats into the realm of the possible for himself and his audience, allowing him to create what has become the most valuable technology company in the world. His RDF is how he could convince a sleepless team of engineers to work another 10 hours on Macintosh fonts, because it would be the greatest computer in the world. Once Steve decided that something should happen, he would bend reality to his will until it came true. Talking about Steve’s RDF became a thing, and what it meant, was this: The phrase was originally coined by Bud Tribble, part of Steve’s Macintosh team, who borrowed the term from Star Trek. It was his reality distortion field, or RDF in short. The skill that allowed Steve Jobs to create this huge vision for Apple out of nothing was not his obsession for detail, nor his sense for design, simplicity, or aesthetics. If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: Steve Jobs’s reality distortion field got its name from his team.
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